Index of DMI Conference Recordings
The audiotapes listed here are from lectures given at conferences sponsored by
the Design Management Institute.
All DMI Conference Recordings
can be ordered electronically, and are sold for $10 each. This button links to
the publications and resources order form.
CEO's and Design
Computers -- General
The Corporation and Design
Design Management Abroad
Reinventing a Company Through Design: A Corporate Identity and Product
Kim Edwards, President and CEO, Iomega Corporation; Jaimie Alexander, Vice
President, Fitch, Inc.
& Spencer Murrell, Vice President, Fitch, Inc.
Computer Holding Power
Sherry Turkle, Ph.D., Associate Professor of Sociology, Program in Science,
Technology, and Society,
Integrating Design Direction, Corporate Culture, Corporate Strategy, and
Product Diversity into a
Linda Keefe, Manager, Corporate Identity & Design, 3M Corporation
Corporate Positioning through Marketing Communications
Steve Holler, Creative Director, Communications and Design Center, Raychem
Corporate Identity: The Management Process
Peter Gorb, Director, Design Management Unit, London Business School
Research Strategies for Planning and Implementing a Successful Corporate
John Gilfeather, Executive Vice President, Yankelovich, Clancy & Shulman
One Vision, Many Voices
Jeannette Hanna, Director, Communications Group, Spencer Francey Peters, Canada
Case Study: NationsBank
Alan Siegel, Chairman and CEO, Siegel & Gale; Scott Lerman, Senior Vice
President, Siegel &
Gale; Van Perry, Vice President, Nationsbank
How Does a Corporation Find It's Voice?
The Psychology of Identity: Or What Jung (rather than Freud) Might Have
Said about Corporate
Identity to the Design Practitioner
Peter Gorb, Visiting Associate Professor, London Business School
Does "Customer-driven Design" Apply to Corporate Identity? Integrating
Marketing Research into
the Corporate Identity Process
Darrel Rhea, President, Cheskin+Masten, Inc.
Case Study: Terry's Group
Anne Howie, Brand Manager, Terry's Group, UK
Reflecting Market Strategy in Novelty Chocolates
Key Components of Institutional Identity: A Strategic Framework for CI
Tony Spaeth, Corporate Identity Consultant
The Changing Need for Design as a Corporate Resource
Raymond Turner, Design Director, London Regional Transport
Total Design Integration: The New Imperative for Success in Global
Gary van Deursen, Vice President Industrial Design, Black & Decker
Crisis & Renewal: Integration in the Creative Community
David Hurst, Management Consultant
Design & Uncertainty
Peter Gorb, Visiting Assoc. Professor, London Business School
Designing Design Management
Angela Dumas, Senior Research Fellow, London Business School and Henry
Mintzberg, Professor of
Management, McGill University, Canada
Design IN Management: Managing Design in the Eurotunnel
Raymond Turner, Managing Director, Wolff Olins, London
Building Winning Teams -- The Client/Consultancy Interface
Jan Hall, Chairman, Coley Porter Bell, London
An Architecture of Information: The Design of the United States Holocaust
Ralph Appelbaum, President, Ralph Appelbaum Associates
Communication Design Management in the Digital Environment
Jeannette Hanna, Founding Partner, Spencer Francey Peters Inc.
Who Owns Your Design?
DK Holland, Partner, Lewin/Holland
A New Integration in Package Design: Access vs. Impact
William O'Connor, President, SOURCEinc.
This document was last updated November 27, 1996.