News From the World of Design Management
Herbert M. Meyers Retires
After 25 years, Herbert M. Meyers, Managing Partner of Gerstman+ Meyers, has retired from his position with the firm. Herbert is a specialist in marketing, corporate/brand identification, and package design. Along with Richard Gerstman, Mr. Meyers founded Gerstman+ Meyers in 1970, and helped build the firm into one of the leading brand identity and package design consultancies in the country. He will remain as a consultant to the company.
Interbrand Schechter Acquires Gerstman+Meyers
Interbrand Group has acquired the New York-based firm of Gerstman+Meyers Inc., a leading package design and identity firm. Gerstman+Meyers will retain their name but be identified as an "Interbrand Group Consultancy." The acquisition will provide Interbrand with added strength in the field of package design.
Richard Gerstman, President of Gerstman+Meyers, commented, "Being part of Interbrand will enable us to offer our clients a much wider range of solutions to their branding issues on a truly global scale. We will be even more competitive internationally." Charles E. Brymer, Chief Executive of Interbrand Group, said "This purchase reaffirms Interbrand's commitment to become the most influential branding consultancy worldwide."
Sametz Blackstone Creates Identity for Coordinate.com
Sametz Blackstone Associates, the Boston-based strategic communications and design firm, has developed an identity and communications program for Coordinate.com, the recently launched Internet division of Banyan Systems Inc., a software development company. Collaborating with team members from Coordinate.com, Sametz Blackstone developed Coordinate.com's corporate identity and individual Internet product identities for Switchboard[TM] and BeyondMail®. Sametz Blackstone then developed a communications program to help Banyan Systems launch its new division. Both programs were conceptualized and implemented in three months.
Wallace Church Creates Visual Identity for INSTEAD[TM]
Wallace Church Associates, a Manhattan-based image consultancy, working with Bozell Wordwide, has created an identity and package design system for Ultrafem's new INSTEAD[TM], an innovative feminine protection product. According to Cheryl Swanson, executive vice president for strategic services at Wallace Church, "The category as it exists visually screams from the shelf rather than communicating the essence of the brand. We were able to make a fresh break with category design paradigms and set a new design standard for INSTEAD[TM], which was designed to stand above the competition by whispering rather than shouting."
Ziba Design has moved ten blocks into the old Hanna Anderson factory in Portland's Pearl District. Their new address: 334 Northwest Eleventh Avenue, Portland, Oreg. 97209-2902; voice: 503.223.9606; fax: 503.223.9785.
Lunar Designs Game Machine; Ultrasound Product
Altititude, Inc., was recently awarded three IDEA'96 (Industrial Design Excellence Awards) awards -- one gold and two silver -- for their design of three products for Symbol Technologies.
Fitch Inc. was awarded three IDEA'96 Gold awards; two for projects done with Wolverine World Wide, and one for a Lee Printwear tradeshow booth.
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