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News From the World of Design Management

Member News

Herbert M. Meyers Retires

After 25 years, Herbert M. Meyers, Managing Partner of Gerstman+ Meyers, has retired from his position with the firm. Herbert is a specialist in marketing, corporate/brand identification, and package design. Along with Richard Gerstman, Mr. Meyers founded Gerstman+ Meyers in 1970, and helped build the firm into one of the leading brand identity and package design consultancies in the country. He will remain as a consultant to the company.

Interbrand Schechter Acquires Gerstman+Meyers

Interbrand Group has acquired the New York-based firm of Gerstman+Meyers Inc., a leading package design and identity firm. Gerstman+Meyers will retain their name but be identified as an "Interbrand Group Consultancy." The acquisition will provide Interbrand with added strength in the field of package design.

Richard Gerstman, President of Gerstman+Meyers, commented, "Being part of Interbrand will enable us to offer our clients a much wider range of solutions to their branding issues on a truly global scale. We will be even more competitive internationally." Charles E. Brymer, Chief Executive of Interbrand Group, said "This purchase reaffirms Interbrand's commitment to become the most influential branding consultancy worldwide."

Sametz Blackstone Creates Identity for

Sametz Blackstone Associates, the Boston-based strategic communications and design firm, has developed an identity and communications program for, the recently launched Internet division of Banyan Systems Inc., a software development company. Collaborating with team members from, Sametz Blackstone developed's corporate identity and individual Internet product identities for Switchboard[TM] and BeyondMail®. Sametz Blackstone then developed a communications program to help Banyan Systems launch its new division. Both programs were conceptualized and implemented in three months.

Wallace Church Creates Visual Identity for INSTEAD[TM]

Wallace Church Associates, a Manhattan-based image consultancy, working with Bozell Wordwide, has created an identity and package design system for Ultrafem's new INSTEAD[TM], an innovative feminine protection product. According to Cheryl Swanson, executive vice president for strategic services at Wallace Church, "The category as it exists visually screams from the shelf rather than communicating the essence of the brand. We were able to make a fresh break with category design paradigms and set a new design standard for INSTEAD[TM], which was designed to stand above the competition by whispering rather than shouting."


Ziba Design has moved ten blocks into the old Hanna Anderson factory in Portland's Pearl District. Their new address: 334 Northwest Eleventh Avenue, Portland, Oreg. 97209-2902; voice: 503.223.9606; fax: 503.223.9785.

Lunar Designs Game Machine; Ultrasound Product

The Atmark
The Atmark
Among recent products designed by Lunar design is the Atmark, a new multimedia product jointly developed by Apple Computer and Bandai Co. Ltd. of Japan. Atmark allows users to play games, educational CD-ROMs, and to connect to the Internet using a television as the display. Atmark can also accept optional devices such as a mouse, keyboard, floppy drive and computer monitor to become a more familiar desktop computer. According to Dave Laituri, Lunar's project manager for the project, "Atmark's controller is particularly unique. The boomerang-shaped controller is extremely ergonomic, and requires less grip force and reducing cramping and fatigue caused by current smaller, flat game controllers."

Ultrasound Machine
Sequoia 512 ultrasound system
Another recent project for Lunar was the design of two systems -- the Sequoia 512 ultrasound system and Sequoia C256 echocardiography system -- for Acuson Corporation. The two products both use one overall design that was designed to be extremely ergonomic. "Our primary goal was to leapfrog what had been done in the past in terms of design as well as technology," says Rich Henderson, Acuson's manager of industrial design. The units incorporate soft, sculptural lines, an ergonomically-focused user interaction area, and extensive adjustability.


Altititude, Inc., was recently awarded three IDEA'96 (Industrial Design Excellence Awards) awards -- one gold and two silver -- for their design of three products for Symbol Technologies.

Fitch Inc. was awarded three IDEA'96 Gold awards; two for projects done with Wolverine World Wide, and one for a Lee Printwear tradeshow booth.

DMI Members: Send us your current news for inclusion in this section! Fax: 617.338.6570; E-mail:


February 19-22, 1997, Monterey CA

Richard Saul Wurman's series of annual Technology, Entertainment, and Design conference continues with a roster of more than 40 presenters. Registration is $2250. For more information, contact: The Orchard, 180 Narragansett Avenue, Newport RI 02840. Voice: 401.848.2299; fax: 401.848.2599; e-mail:; web:

WestWeek '97: Celebrating European Design
March 19-20, 1997, Los Angeles CA

This annual conference will feature sponsors and keynote speakers from Italy, France, and Spain, and will also include a major Italian exhibition. Contact: Pacific Design Center, 8687 Melrose Avenue, Los Angeles CA 90069. Voice: 310.657.0800; fax: 310.652.8576.

The European Academy of Design Second Conference
"Contextual Design ­ Design in Contexts"
April 23, 24 and 25, 1997, Stockholm, Sweden

Topics will include: the national context; the industrial context; the management context; the educational context; the professional contexts; and the scientific context. The deadline for paper submissions is October 31, 1996. For further information, contact: Dr. Lisbeth Svengren, The European Academy of Design Conference, Swedish Industrial Design, Box 5501, S-114 85 Stockholm. Voice: +46-8-783-83-99; fax: +46-8-661-2035.

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This document was last updated December 4, 1996.

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