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News From the World of Design Management

Education News

University of Westminster Starts Design Management MBA Program

The University of Westminster (United Kingdom) has announced that 23 designers and business managers have joined its first two-year MBA program in Design Management. The group includes students from Holland, Switzerland, Norway, France, and the UK. According to Sue O'Neil, Course Leader, "This specialist MBA, the first of its kind in the world, combines distance learning with nine intensive workshops over the two-year period."

Students met at the University's Harrow Campus for their first meeting, then returned home to start on their study packet for the first module, Design and Corporate Strategy. The group continues to meet periodically for four-day blocks of seminars, speakers, and group activities. The next program is scheduled to start in October of 1996. For more information, contact: Sue O'Neil, Harrow Business School, Watford Road, Harrow, Middlesex HA1 3TP, UK. Voice: +, ext. 4143; fax: +

The first group of students in the Westminster MBA program

First Pratt Design Management Class Graduates

The first class of the Pratt Design Management Program (DMP) graduated this past June. The program prepares designers for the management of their own practice, or to assume leadership roles in corporate environments. The program awards a MPS (Master of Professional Studies) degree through a two-year executive-style program that meets every other weekend.

A typical comment about the program comes from David Rodriguez of the Design Council for Puerto Rico: "Being in the Design Management Program has been an enlightening experience for my professional development. It's given me new insight on endless possibilities of further development as a professional. It's complete, concrete, and intelligently geared towards designers."

The curriculum for the program covers six study areas: planning and strategy; marketing; people and organizational dynamics; operating environments; project management and logistics; and money and measurements. For more information, contact: Robert Anders, Program Head, School of Art & Design, Design Management Program, Pratt Institute, 200 Willoughby Avenue, Brooklyn, NY, 11205. Voice: 718.636.3625; fax: 718.636.3410.

First Design Management BA Class Graduates at Surrey Institute of Art & Design

The first class of the Surrey Institute of Art & Design BA Honours Program in Design Management graduated this year. The three-year, full-time program delves into both the role of design and the dynamics of management. Students study four core disciplines: corporate communications, brand development; product design; and interior, retail, and environmental design. They can choose to major in one of these areas in their final year. The program uses interdisciplinary projects, studio work, visits, travel, and industry guest lecturers.

Surrey is also planning to launch an MA program in September. For more information, contact: Liz Lydiate, Reader in Design Management, Surrey Institute of Art & Design, Farnham Campus, Falkner Road, Farnham, Surrey, GU9 7DS, UK. Voice: +01.252.722.441; fax: +01.252.733.869.

Member News

Personnel Changes

Recent new hires at Landor Associates include: Susan Friend, Public Relations Manager; Russell Meyer, Director of Naming; and David Zapata, Design Director of the branded environments practice. Recent promotions include Victor Hunt and Dominick Alessandro to Associate Design Directors in the New York office; also, Charles L. Rashall to Executive Director, and Scott C. Drummond to Creative Director, both with the branded environments practice.

Recent changes at Metaphase Design Group include: Scott and Carey Portzline, principals of Spot Design of Minneapolis, have been added to the team as a result of a merger with Spot Design. Also, Charles Loeb-Munson has been hired to specialize in Industrial Design and Design Research.

Recent new hires at Fitch Inc. include: Ed Paas, Associate Vice President in the San Francisco office, and Richard J. Cellini, Esq., Associate Vice President in the Columbus office.


Roche Harkins, Inc. has moved to new offices at P.O. Box 1260, 12 Silver Lake Road, Hollis, NH 03049. Voice: 603.465.9800; fax: 603.465.9801.

Fitch Inc. has opened a new office at 730 Montgomery St., San Francisco, CA 94111. Voice: 415.283.1600; fax: 415.283.1601. Also, they are moving their Boston office to larger quarters at the Boston Design Center.

General News

ZIBA Design has won two awards from the "Design Innovations '96" awards, given out by Design Zentrum of Germany. They also won five awards from the IDSA Design Excellence Awards (IDEA). Siegel & Gale recently completed a new name and identity for Sprint Cellular, who will now be known as Three-sixty Communications Co. Gerstman+Meyers recently completed a makeover for the Rogaine product line of Pharmacia & Upjohn. They also completed a makeover and brand identity strategy for the Thomas J. Lipton Company.

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This document was last updated July 10, 1996.

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