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John Sculley, Carl Gustin Speak at April Executive Forum Meeting

Carl Gustin (left) speaks as John Sculley listens

The Institute's Executive Forum meeting in April was hosted by Mike Tennity, Director of the Corporate Design Center for Kodak in Rochester, New York. The topic for the session was utilizing design integration to achieve market leadership.

John Sculley, former CEO of Apple Computer, was one of two keynote speakers. He led a discussion on recent changes in marketing, in which he emphasized that relationship building and relationship value are key aspects of an organization's equity. The second speaker was Carl Gustin, Executive Vice President for Marketing at Kodak. He spoke about the relationship of design integration to marketing. His key point was that "you have to start with design -- not end with it -- to ensure success. Great design is the most lasting manifestation of the brand, so it is essential that it be in a leadership position."

Twenty-two senior design executives attended this very successful meeting of the Executive Forum. The next meeting will take place at Nike, and is being planned for either late Fall 1996, or January 1997. The Executive Forum is a leadership program comprised of prominent international design management executives that participate in exclusive invitational meetings. For more information about joining the Executive Forum, contact the Institute.

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This document was last updated July 10, 1996.

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All material Copyright © 1996 by the Design Management Institute. All rights reserved.

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