From Design Awareness to Design Integration: Influencing Corporate Strategy and Research in the United StatesBy Craig M. Vogel, Associate Professor, Department of Design, Carnegie Mellon University
Historically, U.S. corporations have ignored design. Yet as Craig Vogel interprets the current situation, things are about to change. The shift is not attributable to the establishment of a national design organization but instead to subtle -- though significant -- changes in attitude. Consumers are clearly placing value on well-designed products and services; design receives growing attention in engineering and business curricula; and user-focused design research is increasingly part of both business and academic product-development processes.
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This document was last updated January 7, 1997.
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