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Design Management Journal, Vol. 7, No. 3, Summer 1996


From Design Awareness to Design Integration: Influencing Corporate Strategy and Research in the United States

By Craig M. Vogel, Associate Professor, Department of Design, Carnegie Mellon University

Historically, U.S. corporations have ignored design. Yet as Craig Vogel interprets the current situation, things are about to change. The shift is not attributable to the establishment of a national design organization but instead to subtle -- though significant -- changes in attitude. Consumers are clearly placing value on well-designed products and services; design receives growing attention in engineering and business curricula; and user-focused design research is increasingly part of both business and academic product-development processes.

Keywords: Concurrent Engineering, Concurrent Engineering/Prod. Development, Forecasting, Research Issues, Design as Strategic Resource, Industrial Design

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This document was last updated January 7, 1997.

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