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Design Management Journal, Vol. 7, No. 3, Summer 1996


Brazilian Competitiveness with Design

By Milly Teperman, Director, Department of Technology, Federation of Industries, Sao Paolo, Brazil; Joice Joppert Leal, Head, Department of Technology, Federation of Industries, Sao Paolo, Brazil

Originally a cultural issue -- identifying and celebrating a Brazilian style -- this country's design has evolved, since the 1980s, into an industrial strategy. At the heart of the most recent effort are the gathering of vast design databases, technical consulting in such areas as patent protection and design management, and design awareness initiatives, including publications, awards, and exhibitions. Milly Teperman and Joice Joppert Leal judge the programs a success as a growing array of industries and regions in the country come to realize design's economic value.

Keywords: Design Awareness, Design as Strategic Resource, Design Center, Government Policy, Industrial Design

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This document was last updated January 7, 1997.

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