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Design Management Journal, Vol. 7, No. 3, Summer 1996

Article:

The Barcelona Center for Design: 20 Years of Design Promotion in Spain

By Mai Felip-Hosselbarth, Director General, Barcelona Center for Design

We see with some envy that the Barcelona Design Center (BCD) is what happens when business, government, and design professionals mutually recognize and support design as a critical business strategy. King Juan Carlos is honorary president of BCD and bestows its National Design Award. Equally impressive, as recounted in these pages by Mai Felip, are the breadth of BCD activities -- a design consultancy referral service, design audits, a design subsidy grant program, awards, exhibitions, an information center, and more.


Keywords: Design Center, Design Awareness, Design as Strategic Resource



ORDER This article is available as a photocopied reprint for $3.50. The order number is: 9673FEL49. Just use your mouse to copy this number, hit the order button and paste it into the form.

This document was last updated January 7, 1997.



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