MAIN MENU: What's New | Conferences | Publications | Membership | Links | Return Home
DMI Publications
DMI Journal(SELECTED) Newsletter Case Studies Recording Other Publications
Search Index of Publications
About Contents

Design Management Journal, Vol. 6, No. 1, Winter 1995


Processes for Managing Identity, Image, and Design

By Alex Simonson, Assist. Professor of Marketing, Fairleigh Dickinson University; Bernd H. Schmitt, Assoc. Professor of Business, Columbia Business School; Joshua Marcus, President, PAOS New York

Recognizing design as an organizational resource, a key concern is devising methods for productively managing this essential asset. Alex Simonson, Bernd Schmitt, and Joshua Marcus propose an approach they refer to as Corporate Aesthetics Management, a system that combines the talents of executives, consultants, and designers in a four-stage team process that moves from analysis and strategy to design and quality control.

Keywords: Corporate Identity, Design Management Strategies, Cross-Functional Management, Corporate Identity/Voice

ORDER This article is available as a photocopied reprint for $3.50. The order number is: 9561SIM60. Just use your mouse to copy this number, hit the order button and paste it into the form.

This document was last updated January 7, 1997.

What's New Conferences Publications Membership Info Links

All material Copyright © 1989-1997 by the Design Management Institute. All rights reserved.

29 Temple Place, Boston, MA 02111-1350 USA
617.338.6380 (voice) or 617.338.6570 (fax) or e-mail