Don't Image Your Position, Express Your CharacterBy Peter Laundy, Principal, Laundy Rogers Design; Susan Thornton Rogers, Principal, Laundy Rogers Design
"Position" and "character" are terms at the heart of the identity business. Peter Laundy's and Susan Thornton Rogers' contribution is to draw clear distinctions between the two and persuasively argue that articulating character can be a particularly durable, credible, powerful, and cost-effective identity strategy. Their discussion is rich with specific comparisons and examples, and concludes with a number of recommendations for initiating the shift from a position-imaging to a character-expressing organization.
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This document was last updated January 7, 1997.
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