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Design Management Journal, Vol. 5, No. 3, Summer 1994


A Virtual Design Studio: Today's Opportunity for Effective Electronic Creativity

By Eugene Sulek, Chief Industrial Designer, Texas Instruments

Information technology can make vital contributions to the creative interface among people and organizations. Over the past fifteen years, the design group at Texas Instruments (TI) has invested in computers as a pathway linking various divisions and creative minds within the corporation. What has emerged is an approach to which Gene Sulek refers as the "Virtual Design Studio," where interactive information technology permits project input to come from any discipline linked by the TI network, from any place on the globe, twenty-four hours a day.

Keywords: Product Development, Teams, Technology and Design, Case Study or Method, Design Tools, Design/Design Management Tools, Computers/Software

ORDER This article is available as a photocopied reprint for $3.50. The order number is: 9453SUL15. Just use your mouse to copy this number, hit the order button and paste it into the form.

This document was last updated January 7, 1997.

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