A Square Peg in a Round Hole? Integrating a Design Consultant into a Textile/Clothing CompanyBy Victor Herbert, Design Consultant; Caroline Otto, Marketing Consultant
The fashion industry, with its need to present a new line of products every few months, is a world where change is the norm and design is crucial to meeting business challenges. What Victor Herbert and Caroline Otto reveal is that it takes more than an idiosyncratic designer to assure optimum results. In such a world, design consultants must be thoroughly integrated into the team to build strong partnerships with suppliers, stimulate technological innovation, and maintain a vast communications network with both internal and external customers.
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This document was last updated January 7, 1997.
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