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Design Management Journal, Vol. 5, No. 3, Summer 1994


A Square Peg in a Round Hole? Integrating a Design Consultant into a Textile/Clothing Company

By Victor Herbert, Design Consultant; Caroline Otto, Marketing Consultant

The fashion industry, with its need to present a new line of products every few months, is a world where change is the norm and design is crucial to meeting business challenges. What Victor Herbert and Caroline Otto reveal is that it takes more than an idiosyncratic designer to assure optimum results. In such a world, design consultants must be thoroughly integrated into the team to build strong partnerships with suppliers, stimulate technological innovation, and maintain a vast communications network with both internal and external customers.

Keywords: Consultants and Design Managers, Product Development, Consultants and Design Management, Cross-Functional Management, Consultants & Design Management

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This document was last updated January 7, 1997.

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