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Design Management Journal, Vol. 5, No. 3, Summer 1994

Article:

Innovation and Chaos

By Tom Hardy, Director, Design Continuum

In high-tech businesses, innovation is crucial. To nurture this element of success, Tom Hardy believes design managers must create an environment in which there is a creative tension between a shared vision--stability--and open-ended risk-taking--instability. While the approach might not generate immediate quarterly earnings, Hardy is convinced this balancing act, which integrates input from many sources, will result in long-term value through the development of distinctive products that are strategic leaders in their markets.


Keywords: Design Management Strategies, Interdisciplinary Product Development, Innovation, Corporate Culture, Interdisciplinary Prod. Develop.



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This document was last updated January 7, 1997.



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