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Design Management Journal, Vol. 2, No. 3, Summer 1991


Design Innovation: A Case for the Creative Nexus Between People and Technology

By Thomas Walton, Associate Professor, Catholic Univ of America, Dept of Architecture

At the Washington Post, computer graphics had been around for a while. And certainly, many of the unionized artists, typographers, and compositors had enjoyed an even longer tenure at the paper. But when the technology and human talents were creatively brought together in the new Advertising Operations department, the result was an innovative approach to producing ads that improved quality, lifted morale, created more responsive relationships with customers, and held the promise of making significant contributions to the company's bottom line.

Keywords: Technology and Innovation, Innovation, Case Study or Method, Newspaper Publishing, Labor Unions

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This document was last updated January 7, 1997.

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