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Design Management Journal, Vol. 2, No. 3, Summer 1991


Innovations Are All the Things You Never Heard of When You Were a Kid, But Cannot Live WIthout

By RitaSue Siegel, Chairman, RitaSue Siegel Associates

Whether as an individual or as part of a team, innovation is dependent on creativity. Yet, while we are constantly encouraged to adopt whatever is endorsed as "latest and best" we seldom hear the people stories behind these innovaitons. It is this fascinating personal dimension that RitaSue Siegel brings out in these five "innovation" profiles. They get behind the scenes in objects that range from a VCR control to computer icons.

Keywords: Innovation, Case Study or Method

ORDER This article is available as a photocopied reprint for $3.50. The order number is: 9123SIE48. Just use your mouse to copy this number, hit the order button and paste it into the form.

This document was last updated January 7, 1997.

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