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Design Management Journal, Vol. 2, No. 3, Summer 1991


An American Challenge: Successfully Designing and Managing Technology Innovation

By Arlen R. Lessin, Chairman and CEO, Lessin Technology Group, Inc.

Innovation is a key element in maintianing a thriving economy and individually strong corporations. Lessin outlines several major pitfalls in trying to achieve this objective and then summarizes ten crucial design guidelines--with implications for all levels of an organization---for successfully managing technology innovation.

Keywords: Innovation, Technology and Innovation, Entrepreneurial Management, Corporate Culture, Management of Change

ORDER This article is available as a photocopied reprint for $3.50. The order number is: 9123LES32. Just use your mouse to copy this number, hit the order button and paste it into the form.

This document was last updated January 7, 1997.

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