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Design Management Journal, Vol. 2, No. 3, Summer 1991

Article:

Inanimate Integrators: A Block of Wood Speaks

By Dorothy Leonard-Barton, Associate Professor, Harvard Business School

This article is about effective communication. In particular, it is about models and how they help refine the nature of a product or service and serve as bridges among the many people and disciplines involved in the development process. Five major types are defined, and the benefits and strategies for exploiting this important innovation tool are examined in an analysis rich with interesting examples.


Keywords: Cross-Functional Management, Prototypes, Innovation, Product Design, Communication Strategy, Prototyping-Virtual



ORDER This article is available in the special DMI reprint format for $3.50. The order number is: 9123LEO61. Just use your mouse to copy this number, hit the order button and paste it into the form.

This document was last updated January 7, 1997.



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