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Design Management Journal, Vol. 2, No. 3, Summer 1991


Creativity Behind the Scenes: Personal Insights on Innovation in the Software Industry

By Thomas Kosnik, Faculty Member, Stanford University

American Management Systems develops sophisticated computer systems to solve complex management problems. Its innovations are creating products that help client organizations "transcend the present." CEO Charles Rossotti discusses the interdisciplinary team approach that makes this possible, how goals are defined and shared in his own organization, and the "design first" process that offers designers and clients an early opportunity to better understand needs and the innovative products that might satisfy those requirements.

Keywords: Innovation, Interdisciplinary Product Development, Teams, Interdisciplinary Prod. Develop., Computer Industry, Interview, Computer/Software Industry, Computers/Software

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This document was last updated January 7, 1997.

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