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Design Management Journal, Vol. 2, No. 3, Summer 1991


Managing the Form, Function, and Fit of Design

By Angela Dumas, Associate Professor, London Business School; Henry Mintzberg, Bronfman Professor, McGill University

How a company understands and organizes design activities can have a profound impact on innovation. To conceptualize this notion, four models are defined, each of which describes how firms address the issues of form, function, and fit. One of these--Cooperative Design--holds special promise for innovation because it engages managers as valuable "silent designers" responsible for integrating the many components that comprise a successful development process.

Keywords: Design Management Strategies, Interdisciplinary Prod. Develop., Product Design, Cross-Functional Management

ORDER This article is available as a photocopied reprint for $3.50. The order number is: 9123DUM26. Just use your mouse to copy this number, hit the order button and paste it into the form.

This document was last updated January 7, 1997.

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