Managing the Form, Function, and Fit of DesignBy Angela Dumas, Associate Professor, London Business School; Henry Mintzberg, Bronfman Professor, McGill University
How a company understands and organizes design activities can have a profound impact on innovation. To conceptualize this notion, four models are defined, each of which describes how firms address the issues of form, function, and fit. One of these--Cooperative Design--holds special promise for innovation because it engages managers as valuable "silent designers" responsible for integrating the many components that comprise a successful development process.
This article is available as a photocopied reprint for $3.50. The order number is: 9123DUM26. Just use your mouse to copy this number, hit the order button and paste it into the form.
This document was last updated January 7, 1997.
29 Temple Place, Boston, MA 02111-1350 USA
617.338.6380 (voice) or 617.338.6570 (fax) or e-mail email@example.com