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Design Management Journal, Vol. 2, No. 3, Summer 1991


Creativity and Control: Innovation in the Organizational Context

By James L. Adams, Professor, Stanford University

Innovation represents both opportunity and risk. The challenge is to build an organizational environment that, on the one hand, stimulates creativity and, on the other, offers boundaries and guides development. Conflicts are inevitable, so Adams analyzes five factors in this balancing act--increased awareness of process; ideas; availability of resources; reward systems, and organizational understanding---that are essential to a successful innovation strategy.

Keywords: Innovation, Creativity, Group Dynamics, Organizational Structure, Corporate Culture, Entrepreneurial Management

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This document was last updated January 7, 1997.

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