Design Management Journal, Vol. 7, No. 1, Winter 1996
Identity in a Digital World: The New Dynamics of Corporate VoiceSeven years ago in this issue, Alan Siegel presented the concept of Corporate Voice, and it has since become a standard for articulating identity. Now contributors explore how, in the digital world, voice is increasingly interactive and experiential. They examine the implications of this new reality on managing information, and its impact on marketing, the corporate mark, and retailing. Authors probe identity as it relates to multimedia and Web site design, and they share case studies about IBM, the Wall Street Journal, and Selfridges in London.
Identity Design for a World Hooked on Cyberspace
Chaos or Chorus
"Our Tools Shape Us": Fine-Tuning Brand Perception with the Internet
Using Information Systems to Build Brand Perception with the Internet
Corporate Identity: What's Next
The Potential, Power, and Challenges of Identity in Digital Communications: A Case Study of Microsoft InfoSource
Retail Identity in a Digital World
Corporate Identity and the World Wide Web
Selections from a Digital Identity Glossary
Virtual Identity: A Paradigm Shift for the New Corporate Communications Environment
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This document was last updated January 7, 1997.
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