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Design Management Journal, Vol. 6, No. 3, Summer 1995

Design Management and Communications: Connections that Improve Design Processes and Products

In tune with our results-oriented business environment, the articles in this issue explore communications strategies that promote successful design outcomes. Authors examine the theory and practice of effective organizational structures with case studies analyzing design at the Lillehammer Olympics, and the creation of a consulting firm that exists electronically. Contributors discuss how to communicate with customers both globally and within niche markets, and included is an overview of a new identity program for Digital. Finally, several essays identify techniques for distilling corporate goals and sharing product ideas across professional disciplines.

Articles:

Design Management and Communications
Thomas Walton, Design Management Journal

Provoking Organizational Change
William R. Daniels, Senior Partner, American Consulting and Training; John G. Mathers, Senior Consultant, American Consulting and Training

Real Identities for Virtual Corporations? Communicating with the Customer in a Global Market
Jurgen Hausler, Managing Director, Zintzmeyer & Lux, German branch

Creating a Principles-Based Identity System to Build Brand Equity
Roger Sametz, Founder, Sametz Blackstone Associates

Engineering the Virtual Office
Bonnie Zietlow, Founding Partner, Culinary Advisors; Michael L. Pantano, Founding Partner, Culinary Advisors; Angela McPhaul, Founding Partner, Culinary Advisors

Designing an Olympic Games in the Face of Chaos: The Case of Lillehammer
Birgit Helene Jevnaker, Research Fellow, Foundation for Research in Economics and Business

Cross-Functional Interactions in Product Development and Their Impact on Project Performance
Robert W. Ruekert, Associate Professor of Marketing, University of Minnesota Carlson School of Management

Common Ground, Common Cause, and Common Sense
Todd Lief, Consult. & Communications Planner, Todd Lief Consulting Systems

Cross-Functional Integration: Moving Beyond Physical Co-location
Farshad Rafii, Associate Professor of Management, Babson College; Samuel P. Perkins, Research Fellow, Babson College

The Design Proposal in a Changing World ... Ensuring its Success and Value
Michael Prone, Marketing Consultant

Creating a Voice in a Crowded Market
Diane Barnes, President, Wilkhahn, Inc.

Human Factors Simulation: Integrating Design and Assessment
Charles Burnette, Director, Graduate Program in Industrial Design, Philadelphia University of the Arts



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This document was last updated January 7, 1997.



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This document was last updated January 7, 1997.