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Design Management Journal, Vol. 5, No. 2, Spring 1994

Measuring Design Management Results: Assessing the Quantitative and Qualitative Impact of Design

The premise of the articles within is that design management merits the attention of decision-makers because it enhances performance and improves the bottom line. Several essays support this conclusion with hard numbers. There are data outlining corporate outcomes generally, and more specific statistics linking effective design management with positive results in the areas of products, communications, and interior design. Contributors also suggest processes, methods, and technologies that leverage the qualitative impact of design. Research must be refined and expanded, but we are proud to present these initial assessments.


The Bottom Line in Design Management
Thomas Walton, Editor, Design Management Journal

Can the Benefits of Good Design Be Quantified?
Robin Roy, Senior Lecturer, The Open University, UK

Good Design Is Indeed Good Business
Eric Smith, President and CEO, Howe Furniture Corporation

Checking-in: The Office as Hotel
Michael Brill, President, BOSTI

Design BenchMarks--Industrial Design
Ted Shida, Design Management Consultant; Board Member, Design Management Institute

Industrial Design Made Easy: Three Steps to Communicating Value
Sohrab Vossoughi, Founding Principal, ZIBA Design; Steve McCallion, Director of Research, ZIBA Design

An Interdisciplinary Approach to Quantifying Design: Adding Designers and Ergonomists to the Research Equation
Bryce G. Rutter, Principal, Metaphase Design Group, Inc.

The Design Professions Create Value
Paul Fontaine, Consultant, Partners for Livable Communities

The Designs of the Decade: Quantifying Design Impact Over Ten Years
Kristina Goodrich, Communications Director, Industrial Designers Society of America

Bahco Tools: The Development of Design as a Strategic Resource and Core Competence
Lisbeth Svengren, Lecturer, Lund University Department of Business Administration, Sweden

Behavior-Based Evaluation of Communication Environments
Philip Kunze, Principal, KUNZE AZO

Making Design a Strategic Weapon: The PIMS Contribution
Phillip Thompson, Vice President, Strategic Planning Institute

A Means to Our Ends: 3D CAD Tools Help to Accomplish Design Goals in the '90s
Jack Harkins, Consultant & Founding Partner, Roche Harkins

Confessions of a Reluctant Technologist
Niels Diffrient, Industrial Designer

ORDER This issue is available for $25.00. The order number is: JNL-V5N2. Just use your mouse to copy this number, hit the order button and paste it into the form.

This document was last updated January 7, 1997.

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This document was last updated January 7, 1997.