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Design Management Journal, Vol. 4, No. 1, Winter 1993

Information Design: Managing the Impact and Usefulness of Information

Designing and managing information is crucial in the contemporary environment. There is simply too much out there. The contributors in this volume explore the meaning and value of information, and offer strategies for improving the chances that messages will reach their intended audiences. Articles investigate several key issues: tailoring information to the needs of users; integrating computer and other media in the delivery and manipulation of information; the ever-present significance of graphics in the information world; and prototypes as essential carriers of information in the innovation and development processes.


The Pebble in the Pond
Scott Lerman, Senior Vice President, Siegel & Gale

Information Packaging: A Next Step for the Computer as a Communications Tool
Paul Brainerd, President, Aldus Corporation

Designing the OSF/Motif Graphical User Interface
Shiz Kobara, User Interface Designer, Hewlett-Packard Company

Mapping the New World Order
Bill Jensen, President and Chief Strategist, Jensen Communications Group

Measuring the Value of Corporate and Brand Logos
Alvin H. Schechter, Chairman and CEO, The Schechter Group, Inc.

The Impact of Type in Publication Design
Ronn Campisi, Principal, Ronn Campisi Design

Tremors of Change: Rethinking Corporate Visual Standards
Jeannette Hanna, Founding Partner, Spencer Francey Peters

Audience-Driven Communications Development
Heather Evans, President, Heather Evans Company

The Culture(s) of Prototyping
Michael Schrage, Research Associate, MIT Sloan School Center for Coordination Science

What Is Multimedia, and Why Should We Be Interested?
Tyler Peppel, Partner, Arborescence

ORDER This issue is available for $25.00. The order number is: JNL-V4N1. Just use your mouse to copy this number, hit the order button and paste it into the form.

This document was last updated January 7, 1997.

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This document was last updated January 7, 1997.