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Design Management Journal, Vol. 2, No. 4, Fall 1991

Responsible Design: Managing the Ethical Choices in the Design Process

The essence of responsible design is balancing priorities. It is a talent design managers use when they address such issues as function, form, and realization of ideas. Yet, in the business of design, the ethical dimensions of these activities often seem vague. This volume aspires to bring the responsible design arena into better focus. The analysis spans the ownership of creative property, product safety, the environment, marketing tactics, and strategies for translating responsible design into a successful enterprise. And within this panorama, agendas are outlined for making responsible design a reality in the organization.

Articles:

Can Design Managers Achieve Sainthood? Exploring the Ethical Dimensions of Design
Thomas Walton, Editor, Design Management Journal

Responsible Design and the Management of Ethics
Peter Madsen, Executive Director, Senior Lecturer, Center for Applied Ethics, Carnegie Mellon

Responsible Design and The Body Shop
Alan McDougall, Head of Design, The Body Shop

Responsibility and Responsiveness: Black & Decker Designs a Recall
Craig Smith, Visiting Associate Professor, Georgetown University School of Business Administration; John Quelch, Professor of Business Administration, Harvard Business School; Gael B. Simonson, Director of Brand Marketing, Black & Decker

The Greening of Europe--Finding a Role for Design
Paul Burall, Consultant and Writer

Is the Least-Reasonable-Person Theory Still Kicking? Implications for Industrial Designers
Clarence C. Walton, Professor of Management, Villanova University

How to Protect Product Design
Perry J. Saidman, Principal, Saidman DesignLaw Group

Graphic Design: An Unprotected Frontier of Intellectual Property
DK Holland, Partner, Lewin/Holland, Inc.

The Environment's Influence on Design
Ton Borsboom, Industrial Designer, Polymer Solutions/GE Plastics

Make the World a Better Place to Sit In!
Birgit Helene Jevnaker, Research Fellow, Centre for Research in Economics and Business Administration

Transgenerational Design: A Design Strategy Whose Time Has Arrived
James Joseph Pirkl, Professor and Chairman, Syracuse University Department of Design

Sometimes You Gotta (oughta) Break the Rules
Milton Shinberg, Founding Partner, A+B+S Architects Group

Edge City Transformation: Community Building as a Means to Stay Competitive
Patricia Faux, Founding Partner, The Edge City Group

Designing Ethical Advertising Messages
D. Joel Whalen, Professor, DePaul University Department of Marketing

Interring the Great Myth: The Ethics of Energy Efficiency
Terence P. Falvey, Consulting Engineer



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This document was last updated January 7, 1997.



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This document was last updated January 7, 1997.