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Design Management Journal, Vol. 1, No. 2, Summer 1990

Design as a Contributor to a Firm's Competitiveness

Financial and technical strategies alone will not assure business success. They are critical and ongoing aspects of doing business, they get firms to the door of the marketplace, but, whether the topic is industrial machinery, services, or consumer items, another essential dimension in the global marketing discussion is effective design management. It is a major factor in the recent reversal of the trade deficit with Europe. In instance after instance, the unique design of products is giving U.S. firms the competitive edge.


Taking the Lead: Design and Global Competitiveness in the Nineties
Thomas Walton, Editor, Design Management Journal

Design: Putting Class into "World Class"
Robert Hayes, Professor of Management of Technology, Harvard Business School

When Tempting the Gods Can be Good Business
Klaus Maack, Managing Director, ERCO Leuchten GmbH

Kenwood Case Study
Kyung Won Chung, Chairman, Department of Industrial Design, Korea Institute of Technology

Global Product Strategies and Narrow Strategy Windows
Tore Kristensen, Associate Professor, Product Innovation, Copenhagen Business School

Product Design Management in the European Market
James Woudhuysen, Divisional Director of EDL, Fitch RichardsonSmith

Design for Manufacturing: An Imperative for U.S. Global Competitiveness
Thomas J. Murrin, Deputy Secretary, U.S. Department of Commerce

The New Eastern Europe: Reflections on Czechoslovakia
Karen Freeze, Director of Research, Design Management Institute

1992: Design Strategies to Meet the Challenges in Europe
Earl Powell, Director, Design Management Institute

The Package Design Imperative: Think Globally - Act Locally
William J. O'Connor, Executive Vice President, Source/Inc.

Computer-Supported Product Design
Karl T. Ulrich, Assistant Professor of Management, Sloan School of Management & Artificial Intelligence Lab, MIT

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This document was last updated January 7, 1997.

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This document was last updated January 7, 1997.