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User-Centered Design at Thompson/RCA

By Artemis March, Management Consultant, Fellow, Design Management Institute

Illuminates the co-evolution of three processes: the vertical repositioning and expansion of industrial design (ID) and human factors (HF) functions within a company; their horizontal repositioning in the new-product development process; and the expanding impact of their design activities in reviving the major product line (RCA TVs) after acquisition by Thompson Consumer Electronics. ID's charter expands beyond "look and feel" to product usability, and toward generating product leadership for TCE through design. Differences between HF and ID re a new remote control give students an opportunity to generate their own usability criteria. Teaching Purpose: Strategy for advancing user-centered design and bringing ID/HF organization into a peer relationship with line functions; understanding what ID and HF do, and what usability means. Also available: Teaching Note (5-995-019).


Keywords: Brands, Home Entertainment Equip., Product Development, Product Design, Organizational Change, Case Study or Method, Mergers, Mergers/Acquisitions

Price: $2.35 Academic/$5.00 Corporate
Order number: 9-994-025



User-Centered Design at Thompson/RCA, Teaching Note

By Artemis March, Management Consultant, Fellow, Design Management Institute

Teaching Note for (9-994-025).

Price: $2.35 Academic/$5.00 Corporate
Order number: 5-995-019



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This document was last updated December 2, 1996.




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