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Polaroid Corp.: Camera Design and Development -- 1984

By Karen J. Freeze, Director of Research, Design Management Institute

A project-team-level case on the Spectra camera, a technology-intensive product developed by an engineering-driven company that uses outside industrial design resources. Explores the relationships among corporate management, project management, and the design consultants as they develop a high-tech product for a highly competitive and volatile market. Focuses on the project manager's need to break the gridlock caused by lack of definition regarding the objectives for the new camera and by indecision as to what to do about it. Also available: Supplement (9-993-024) and Teaching Note (5-993-025).


Keywords: Consulting, Corporate Culture, Cross-Functional Management, Innovation, Marketing Research, Product Design, Case Study or Method, Consumer Products

Price: $2.35 Academic/$5.00 Corporate
Order number: 9-993-023



Polaroid Corp.: Camera Design and Development -- 1984, Epilogue

By Karen J. Freeze, Director of Research, Design Management Institute

Summarizes the project of case (9-993-023) as of 1992. Also available: Teaching Note (5-993-025).

Price: $1.35 Academic/$2.50 Corporate
Order number: 9-993-024



Polaroid Corp.: Camera Design and Development -- 1984, Teaching Note

By Karen J. Freeze, Director of Research, Design Management Institute

Teaching Note for (9-993-023) and (9-993-024).

Price: $2.35 Academic/$5.00 Corporate
Order number: 5-993-025



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This document was last updated December 2, 1996.




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