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General Electric Plastics: Selecting a Partner

By Karen J. Freeze, Director of Research, Design Management Institute

Focuses on a leading materials supplier seeking ways to enhance its design and engineering services to customers without straying farther from its primary business of selling engineering thermoplastics. Discusses General Electric Plastics' (GEP) customer-driven industrial design, applications engineering, and design engineering activities so students can assess the contribution these activities make to GEP's business. Puts students in the shoes of the company's new manager of new-business development, who has been given primary responsibility for selecting a partner that will bring industrial design or engineering skills to a joint venture for the application of plastics to consumer products. Closes with his consideration of the strengths and weaknesses of the various partner candidates. Also available: Supplement (9-991-030) and Teaching Note (5-992-045).


Keywords: Product Design, Decentralization, Joint Ventures, Marketing Strategy, Environmentally Sensitive Design, Service Managment, Service Management, Case Study or Method

Price: $2.35 Academic/$5.00 Corporate
Order number: 9-991-029



General Electric Plastics: Selecting a Partner, Epilogue

By Karen J. Freeze, Director of Research, Design Management Institute

Tells which joint venture partner GEP chose following the action of case (9-991-029), and describes the organization and purpose of the joint venture as it was established at the end of 1989. Also available: Teaching Note (5-992-045).

Price: $1.35 Academic/$2.50 Corporate
Order number: 9-991-030



General Electric Plastics: Selecting a Partner, Teaching Note

By Karen J. Freeze, Director of Research, Design Management Institute

Teaching Note for (9-991-029) and (9-991-030).

Price: $2.35 Academic/$5.00 Corporate
Order number: 5-992-045



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This document was last updated December 2, 1996.




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