MAIN MENU: What's New | Conferences | Publications | Membership | Links | Return Home
Publications
DMI
Journal Newsletter Case Studies Recordings Other
Publications
Search Index of Publications
About Index


Great British Kettles: The UKettle Project

By Karen J. Freeze, Director of Research, Design Management Institute

Illuminates the role and importance of industrial design in a low-technology product -- an innovative electric teakettle -- of a start-up company. Focuses on design choices relating to a number of details in the product, including design-for-disassembly. Affords the opportunity to discuss the challenges and trade-offs in this kind of project and the interaction between the client, industrial designers, marketing people, suppliers, and manufacturers as they develop a product under severe time restraints. Also available: Supplement (9-993-029) and Teaching Note (5-993-030).


Keywords: Cross-Functional Management, Product Design, Creativity, Entrepreneurial Management, Marketing, Environmentally Sensitive Design, Case Study or Method, Consumer Products

Price: $2.35 Academic/$5.00 Corporate
Order number: 9-993-028



Great British Kettles: The UKettle Project, Epilogue

By Karen J. Freeze, Director of Research, Design Management Institute

Tracks the UKettle (9-993-028) to 1993. Also available: Teaching Note (5-993-030).

Price: $1.35 Academic/$2.50 Corporate
Order number: 9-993-029



Great British Kettles: The UKettle Project, Teaching Note

By Karen J. Freeze, Director of Research, Design Management Institute

Teaching Note for (9-993-028) and (9-993-029).

Price: $2.35 Academic/$5.00 Corporate
Order number: 5-993-030



ORDER These Design Management Institute case study materials are distributed exclusively by Harvard Business School Publications. For ordering information, click this button.


This document was last updated December 2, 1996.




What's
New Conferences Publications Membership
Info Links

All material Copyright © 1996 by the Design Management Institute. All rights reserved.

29 Temple Place, Boston, MA 02111-1350 USA
617.338.6380 (voice) or 617.338.6570 (fax) or e-mail dmistaff@dmi.org