Braun: The KF40 Line of Automatic Coffeemakers Executive Summary Case StudyBy Roxanne Guilhamet, Research Fellow, Design Management Institute;
Karen J. Freeze, Senior Research Fellow, Design Management Institute
Examines the product development process at a premier German company, focusing on the role of design as a key player in interdisciplinary teams. Braun needs to redesign its highly successful KF20 coffeemaker, maintaining elegant design while drastically reducing manufacturing costs. The design needed to be modular in order to create a range of models with a minimum of retooling. The designers examine the use of a new plastic, and must determine a way to implement its use without compromising the surface texture of the product.
See also the full case study: Braun AG: The KF 40 Coffee Machine
This Executive Summary Case Study is available from Harvard Business School Publishing for the price of $2.35 Academic/$5.00 Corporate. The order number is: 9-996-023.
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