MAIN MENU: What's New | Conferences | Publications | Membership | Links | Return Home
Journal Newsletter Case Studies Recordings Other
Search Index of Publications
About Index

Braun: The KF40 Line of Automatic Coffeemakers Executive Summary Case Study

By Roxanne Guilhamet, Research Fellow, Design Management Institute;
Karen J. Freeze, Senior Research Fellow, Design Management Institute

Examines the product development process at a premier German company, focusing on the role of design as a key player in interdisciplinary teams. Braun needs to redesign its highly successful KF20 coffeemaker, maintaining elegant design while drastically reducing manufacturing costs. The design needed to be modular in order to create a range of models with a minimum of retooling. The designers examine the use of a new plastic, and must determine a way to implement its use without compromising the surface texture of the product.

Keywords: Case Study or Method, Household Appliances, Product/Service Positioning, Product Line Policy, Product Design, Manufacturing Technology, Marketing Research

See also the full case study: Braun AG: The KF 40 Coffee Machine

ORDER This Executive Summary Case Study is available from Harvard Business School Publishing for the price of $2.35 Academic/$5.00 Corporate. The order number is: 9-996-023.

This document was last updated December 2, 1996.

New Conferences Publications Membership
Info Links

All material Copyright © 1996 by the Design Management Institute. All rights reserved.

29 Temple Place, Boston, MA 02111-1350 USA
617.338.6380 (voice) or 617.338.6570 (fax) or e-mail