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Braun AG: The KF 40 Coffee Machine

By Karen J. Freeze, Director of Research, Design Management Institute

Examines the entire product development process at a premier German company, focusing on the role of design as a key player in interdisciplinary teams. Braun is embarking on a strategic shift from exclusively high-end products to products suitable for the upper end of the mass market. At an early stage in this process, the company must decide what kind of plastic material is appropriate for a new coffeemaker by analyzing the myriad of implications surrounding this decision. At stake is its reputation and corporate image as represented by its kitchen appliances. Also available: Supplement (9-992-033) and Teaching Note (5-992-034).


Keywords: Manufacturing Strategy, Product Design, Brands, Household Appliances, New Market Entry, Product Line Policy, Case Study or Method

See also: Braun: The KF40 Line of Automatic Coffeemakers Executive Summary Case Study

Price: $2.35 Academic/$5.00 Corporate
Order number: 9-990-001



Braun AG: The KF 40 Coffee Machine, Epilogue

By Karen J. Freeze, Director of Research, Design Management Institute

Describes the outcome of the Braun AG: The KF 40 project (9-990-001) through 1991. Also available: Teaching Note (5-992-034)

Price: $1.35 Academic/$2.50 Corporate
Order number: 9-992-033



Braun AG: The KF 40 Coffee Machine, Teaching Note

By Karen J. Freeze, Director of Research, Design Management Institute

Teaching Note for (9-990-001) and (9-992-033).

Price: $2.35 Academic/$5.00 Corporate
Order number: 5-992-034



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This document was last updated December 2, 1996.




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