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Apple Powerbook (A): Design Quality and Time to Market

By Artemis March, Management Consultant, Fellow, Design Management Institute

Examines the design of Apple's first notebook computer in a context of extreme time-to-market pressures that challenge Apple's "time-to-perfection" culture and functional organizational structure. Focus is on industrial design (ID), user testing, and mechanical design interaction in creating design alternatives, identifying user-centered themes that bring coherence to the design. Examines tensions between diverse concepts of product, competing priorities, and tradeoffs between design perfection and time-to-market. Holistic approach of ID vs. incremental approach of other groups is highlighted. Teaching Purpose: Understanding the user-centered design process; design issues in relating portables to existing/future desktop lines; and the project management process that breaks the rules yet produces winning product. Deepens students' ability to "see" design, and to verbalize what they are seeing. Also available: Supplement (9-994-024) and Teaching Note (5-995-017).


Keywords: Corporate Culture, Product Design, Computer Industry, Product Development, Quality Assurance/Control, Test Marketing, Computer/Software Industry, Computers/Software, Case Study or Method

Price: $2.35 Academic/$5.00 Corporate
Order number: 9-994-023



Apple Powerbook (B): Leveraging Design in a Time-to-Market Environment

By Artemis March, Management Consultant, Fellow, Design Management Institute

Explores the leveraging of ID resources. Also available: Teaching Note (5-995-017).


Keywords: Corporate Culture, Product Design, Computer Industry, Product Development, Quality Assurance/Control, Test Marketing, Computer/Software Industry, Computers/Software, Case Study or Method

Price: $2.35 Academic/$5.00 Corporate
Order number: 9-994-024



Apple Powerbook (A) and (B), Teaching Note

By Artemis March, Management Consultant, Fellow, Design Management Institute

Teaching Note for (9-994-023) and (9-994-024).

Price: $2.35 Academic/$5.00 Corporate
Order number: 5-995-017



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This document was last updated December 2, 1996.




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