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AB Bahco Tools: The Development of a Design Strategy at a Tool Company

By Lisbeth Svengren, Lecturer, Lund University Department of Business Administration, Sweden

Focuses on the role of a radically new, ergonomic screwdriver design in the development of a Swedish company's design strategy. Shows how outside design consultants dramatically change an old, conservative company's product development process, and how that kind of change can be rocky and difficult at first. Through grappling with these difficulties, the managing director and marketing director see the implications of these changes as reaching far beyond a single product or product line. Instead, they begin to analyze the potential the company now has to use design as a competitive advantage and to position itself as a design leader in the tool industry. Also available: Supplement (9-992-029) and Teaching Note (5-992-030).


Keywords: Corporate Strategy, Product Line Policy, Ergonomics, Case Study or Method, Consultants and Design Management, Test Marketing, Product Development, Consumer Products

Price: $2.35 Academic/$5.00 Corporate
Order number: 9-991-028

See also: AB Bahco: The Ergo Screwdriver Executive Summary Case Study



AB Bahco Tools: The Development of a Design Strategy at a Tool Company, Epilogue

By Lisbeth Svengren, Lecturer, Lund University Department of Business Administration, Sweden

Describes Bahco's (9-991-028) new strategy and follows its progress through 1991. Also available: Teaching Note (5-992-030).

Price: $1.35 Academic/$2.50 Corporate
Order number: 9-992-029



AB Bahco Tools: The Development of a Design Strategy at a Tool Company, Teaching Note

By Lisbeth Svengren, Lecturer, Lund University Department of Business Administration, Sweden

Teaching Note for (9-991-028) and (9-992-029).

Price: $2.35 Academic/$5.00 Corporate
Order number: 5-992-030



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This document was last updated December 2, 1996.




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