8th International Corporate Identity Conference
"Corporate Identity/Brand Re-Imaging: A Strategic Advantage"June 26-29, 1996, Montréal, Canada
Sessions:The transferable truths of brand identity: "If a car can be sold like toothpaste, can a company be sold like a car?"
Lynn B. Upshaw, Executive Vice President, Ketchum Advertising; author of Building Brand Identity
Nike: can a logo conquer all?
Canon in Europe: towards a sharper Pan-European
Brand re-imaging: managing the creative resources
A CEO's guide to way-finding principles
An immersion in the Hispanic market through corporate identities
Nortel - more than just a new name: a new logo, a new voice
Getting from here to there -
by design: a process for realizing strategic change
Sociocultural trends to the rescue: building
your brand business case
Energizing an established brand with a zig-zag
Building the bridge from corporate identity to brand identity
Special Session: A day in the corporate life of Dutch design
Heineken: The company behind the brand
Rabobank: Corporate identity & design - putting people in the center
Randstadt: Strategic importance of a consistent corporate identity in
This document was last updated July 1, 1996.
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