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8th International Corporate Identity Conference

"Corporate Identity/Brand Re-Imaging: A Strategic Advantage"

June 26-29, 1996, Montréal, Canada


The transferable truths of brand identity: "If a car can be sold like toothpaste, can a company be sold like a car?"
Lynn B. Upshaw, Executive Vice President, Ketchum Advertising; author of Building Brand Identity

Nike: can a logo conquer all?
Ron Dumas, Creative Director, Nike

Canon in Europe: towards a sharper Pan-European brand identity
Peter Kersten, Canon Europe

Brand re-imaging: managing the creative resources
Hein Becht, Director, SCAN Communication Management

A CEO's guide to way-finding principles
Paul Arthur, Counselor, KARO

An immersion in the Hispanic market through corporate identities
Manuel Alvarez Fuentes, Design Director, Diseño Corporativo

Nortel - more than just a new name: a new logo, a new voice
John Henshaw, Director of Corporate Identity for Nortel

Getting from here to there - by design: a process for realizing strategic change
Roger Sametz, Founder, Sametz Blackstone

Sociocultural trends to the rescue: building your brand business case
Alain Giguère, CROP, Montréal

Energizing an established brand with a zig-zag fugue
John Waters, President, Waters Design Associates

Building the bridge from corporate identity to brand identity
Karl Speak, Founder, Beyond Marketing Thought Ltd.

Special Session: A day in the corporate life of Dutch design

KLM: Consistent change
Ies Hoogland, Director of Corporate Identity, KLM

Heineken: The company behind the brand
Wijnold Verwey, Corporate Communications Director, Heineken N.V.

Rabobank: Corporate identity & design - putting people in the center of the world
Willem Lageweg, Communication Director, Rabobank

Randstadt: Strategic importance of a consistent corporate identity in staffing services
E. Bolk, Director, Strategic Development and External Affairs, Randstad Dienstengroep Nederland

This document was last updated July 1, 1996.

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All material Copyright © 1996 by the Design Management Institute. All rights reserved.

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