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Descriptions Conference
Events Registration

The 21st International Design Management Conference


John KaoKeynote Session: Jamming -- The Art and Discipline of Business Creativity
John Kao, Academic Director, Managing Innovation, Stanford University
All conference attendees will receive a copy of Dr. Kao's book, Jamming

Keynote Case Study: How Juice Guys and Design Leadership Built a Brand Charlie ConnTom ScottTom First
Tom First, Cofounder, Nantucket Nectars
Tom Scott, Cofounder, Nantucket Nectars
Charlie Conn, Vice President & Managing Director, Encompass Communications

Design Leadership for Realizing 3M's Global Identity Strategy
Bruce Moorhouse, Manager, Corporate Identity, Design, and Communications, 3M

Repositioning Design for Leadership at Digital:Christian C. LandryRichard J. Johnson Moving Design from a Service Function to a Strategic Core Competency
Richard J. Johnson, Director of Industrial and Graphic Design, Design Group, Digital Equipment Corporation
Christian C. Landry, Principal Industrial Designer, Design Group, Digital Equipment Corporation

Steuben: A Unique Design Leadership Challenge
Donald M. Rorke, President & CEO, Steuben Glass

"Playing Through" Constant Marketplace Change in the '90's: Maxfli Golf
Cheryl L. Swanson, Senior Vice President, Strategic Services, Wallace Church Associates, Inc.

The New Leadership Challenge: Creating Vision for Design Decisions
Darrel K. Rhea, Principal, Cheskin+Masten/Imagenet
Jeffrey L. Smith, President, Lunar Design

Design Leadership to Reset the Standard: The Kodak Advantix Camera Case Study
Bruce Leonard, Senior Industrial Designer, Design Resource Center, Eastman Kodak Company

Ralph FaisonPatrice CavanaughCreating the Identity for a $20+ Billion Startup Company
Patrice Kavanaugh, Executive Director, Landor Associates
Ralph E. Faison, Advertising & Brand Management Vice President, Lucent Technologies

Marjorie PlattJulie Hertenstein Design Performance: A Workshop on New Financial Measures for Design
Julie Hertenstein, Associate Professor, Accounting Group, Northeastern University
Marjorie Platt, Associate Professor, Accounting Group, Northeastern University

Current Design Management Issues: A Panel with Some of the Best and the Brightest from DMI
Chaired by Earl N. Powell, President, Design Management Institute.
Along with selected members of the DMI Board of Advisors and Directors (See below)

Design Management Dialogues Discussion Sessions

Overall Schedule

Registration will be from 12:00 noon until 3:00 PM on Sunday, October 20. The conference will begin Sunday afternoon at 3:30 PM and end on Thursday, October 24th at 11:30 AM. Tuesday afternoon is a designated free period. You'll have the afternoon to explore Cape Cod, exercise, go for a picnic, or take part in additional discussion groups or ad hoc sessions.

Registration and Hotel Arrangements

You may register for the conference either online or via fax or mail using our conference registration form. All hotel arrangements must be made directly with the Chatham Bars Inn using the hotel registration form. Please make your reservations by August 24 if possible.

This document was last updated August 1, 1996.

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All material Copyright © 1996 by the Design Management Institute. All rights reserved.

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