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As of September 26, 1996, the DMI annual conference is full. We are still accepting registrations for the waiting list, since some cancellations are possible.


The 21st International Design Management Conference

October 20-24, 1996 -- Chatham, Cape Cod, Massachusetts

Design Leadership in a Changed Economic Environment

Most organizations recognize and accept operational change as an evolutionary necessity, but few are able to adequately keep pace with external changes, some of which may threaten their future, particularly those in the global enterprise environment. It is becoming increasingly evident that design leadership has tremendous potential for meeting these changes.

To be effective, design management must simultaneously address core issues of design awareness, design process, and design performance. And, while confronting these organizational issues, design leadership not only needs to know the customer, it must empathize with the customer's current and future expectations. If organizations do not meet these diverse challenges, they cannot expect to thrive in the future.

The speakers at the 21st International Design Management Conference will present and discuss their insights, observations, and predictions from a variety of seasoned perspectives. This year the formal sessions will be augmented by Design Management Dialogues -- a series of structured discussion sessions. These will be moderated by selected DMI Board members, who represent the best and the brightest in the design management community.

For more information about the speakers, visit the Conference Events page.

About the conference

The annual conference will be held at scenic Chatham Bars Inn, located on the waterfront of historic Chatham on Cape Cod, Massachusetts. The Institute reserves the entire inn for the duration of the conference to ensure a friendly and intimate atmosphere. Attendance remains limited to 142 managers in order to maintain the conference's close interaction.

To add your name to the waiting list, visit our online registration form. For more information about the lodging arrangements, visit the hotel form.


This document was last updated September 26, 1996.




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